Construtor de UTM Online Gratuito

UTM (Urchin Tracking Module) parameters are URL tags that tell Google Analytics where traffic came from. The five parameters — utm_source, utm_medium, utm_campaign, utm_term, utm_content — appear in GA reports so you can measure each channel's performance.

Technically all are optional (GA will report whatever you pass), but best practice is to always use utm_source, utm_medium, and utm_campaign as the minimum set. Leave term and content blank if not needed.

Standard medium values: cpc (paid search), email, social, display, affiliate, referral, organic (don't tag organic — let GA detect it naturally). Consistent medium naming is critical for accurate channel grouping in GA4.

Always lowercase. Google Analytics treats utm_source=Google and utm_source=google as different sources. Inconsistent casing splits your data across multiple rows in reports.

UTM-tagged URLs indexed by Google are typically treated as parameter variants and don't hurt SEO. However, Google may index your UTM URLs if they appear in public links. Use the URL Parameters tool in Google Search Console to handle this correctly.

Yes, the Construtor de UTM on Allio Tools is completely free with no sign-up or registration required. It works directly in your browser.

Crie URLs com parâmetros UTM para rastrear o tráfego de campanhas. No data is sent to a server — everything runs locally in your browser for maximum privacy and speed.

No installation needed. The Construtor de UTM runs entirely in your web browser on any device — desktop, tablet, or mobile.

Completely safe. The Construtor de UTM processes everything locally in your browser. No input data, results, or usage information is ever transmitted to or stored on any server.

After the page loads for the first time, the Construtor de UTM works without an internet connection for all client-side processing. Tools that fetch live external data (such as DNS or network lookups) require an active connection.

The Construtor de UTM fetches live data in real time each time you run it. Results reflect the current state of the server or domain at the moment of the request.

Results depend on the real-time state of the target server and DNS propagation, which can vary by geographic region and caching TTL. If you see inconsistencies, wait a few minutes and re-test — DNS changes can take up to 48 hours to propagate fully worldwide.

Yes. The Construtor de UTM is built with standard browser APIs and works on all modern browsers including Chrome, Firefox, Safari, and Edge — on both desktop and mobile. No plugins, extensions, or third-party software are required.

Select and copy the result text to paste into any document or app. For image tools, a Download button saves the file directly to your device. Your browser's built-in screenshot function also captures results quickly. No account or login is required.