Free Markup Calculator
Updated September 2026
Calculate selling price and profit amount from cost and a markup percentage. Enter your cost and desired markup to see the price instantly — free online.
Verified Capabilities
Computes selling price and profit amount instantly from cost and a markup percentage.
Accepts any markup percentage, including values above 100% for high-margin products like jewelry.
Switch the displayed currency symbol across 40+ world currencies from the dropdown.
There is no reverse mode (finding markup % from a known cost and price) and no margin-mode toggle — this tool computes cost + markup % → selling price only.
Whether you're planning finances, comparing options, or verifying numbers, having an accurate calculator ready saves time and prevents costly mistakes.
Calculate selling price and profit amount from cost and a markup percentage. Enter your cost and desired markup to see the price instantly — free online. Results are immediate — no waiting, no loading screens, no account required.
Who uses the Markup Calculator?
- Online sellers pricing products on Etsy, Amazon, or Shopify for target profitability.
- Wholesalers calculating retail price recommendations for reseller partners.
- Students learning retail math and pricing strategy for business courses.
Common uses and search terms
The Markup Calculator is frequently used for: markup, selling price, cost. Whether you need a quick result or are working through a longer project, the tool handles all common variations without any configuration.
Accuracy and formula transparency
The Markup Calculator uses a validated formula consistent with published standards from recognised financial and mathematical authorities. All arithmetic is performed with 64-bit IEEE 754 floating-point precision — the same standard used by Microsoft Excel, Google Sheets, and professional financial software. Rounding, if applied, follows standard half-up convention unless stated otherwise. Inputs and results are processed entirely in your browser; no data is transmitted to any server. For consequential financial or legal decisions, always verify results with a qualified professional.
Why use Allio Tools's Markup Calculator?
Everything runs locally in your browser. No data is sent to a server, logged, or stored anywhere. The tool is completely free with no usage limits, no premium tiers, and no account required. Available in 11 languages and optimised for all screen sizes, the Markup Calculator works on desktop, tablet, and mobile with no app download needed.
See also:Mortgage Calculator · Currency Converter · Loan Calculator
How the Markup Calculator works
Enter your cost price in the Cost Price field.
Enter your desired markup percentage in the Markup (%) field.
Click Calculate to see the resulting Selling Price and Profit Amount.
Tips & tricks
- This is a one-way calculator: Cost + Markup % → Selling Price + Profit Amount. There's no reverse mode to find markup % from a known cost and selling price, and no margin-mode toggle — it's markup only.
- To get a margin percentage (profit ÷ revenue) instead of markup (profit ÷ cost), use the Profit Margin Calculator — the two metrics are different and this tool only computes one of them.
- To find markup % from a known cost and selling price, calculate it yourself: (Selling Price − Cost) ÷ Cost × 100.
- Fold platform fees, taxes, and shipping into your Cost Price before calculating if you want the final Selling Price to cover those expenses too.
Frequently Asked Questions
What is the formula for markup percentage?
Markup % = (Selling Price − Cost) ÷ Cost × 100. For example, cost $25, sell for $40: ($40 − $25) ÷ $25 × 100 = 60% markup. This calculator works in the other direction — enter cost and markup % to get the selling price directly.
How is markup different from margin?
Markup divides profit by cost. Margin divides profit by selling price. A 60% markup = 37.5% margin. This calculator only computes markup-based pricing (cost + markup % → selling price) — it doesn't have a margin-mode toggle. For a margin calculation (profit ÷ revenue), use the Profit Margin Calculator instead.
What markup percentage should I use for my products?
Industry norms vary: jewelry (100–500%), clothing (50–100%), electronics (10–30%), food retail (25–75%). Research your competitors and account for all costs including shipping, returns, and marketplace fees.
How do I find the selling price for a 40% markup?
Selling Price = Cost × (1 + 0.40). If cost is $30: $30 × 1.40 = $42 selling price. Enter your cost and 40 in the Markup (%) field, and the calculator does this instantly.
Can I find the markup percentage if I already know my cost and selling price?
Not directly in this tool — it only computes forward from cost + markup % to selling price, with no reverse mode. To find markup manually: (Selling Price − Cost) ÷ Cost × 100.
Can I account for taxes and fees in the markup?
Yes, indirectly. Add all per-unit costs (platform fees, payment processing %, taxes, shipping) to your Cost Price before calculating, so the resulting Selling Price covers all expenses plus your target markup.
Is my data safe when using the Markup Calculator?
Completely safe. The Markup Calculator processes everything locally in your browser. No input data, results, or usage information is ever transmitted to or stored on any server.
How accurate are the Markup Calculator results?
The Markup Calculator uses standard, well-established mathematical formulas used by professionals worldwide — the same ones used by banks, financial advisors, and accounting software. Results are as accurate as the inputs you provide. See our <a href="/methodology/">Methodology page</a> for formula sources and references. For financial decisions, always verify with a qualified professional.
Can I share the Markup Calculator results with someone?
Yes. Copy the result number or screenshot the page to share via message, email, or social media. You can also bookmark and share the tool URL directly — the Markup Calculator opens instantly for anyone with a modern browser, no account needed.
Works with ChatGPT, Claude, Cursor, GitHub Copilot, VS Code, Poe and more — 106+ tools, zero data collection.